Recently, OH!SOME’s first offline pop-up series, “Meet my OH!SOME day!”, has taken Indonesia by storm. On August 17, the final pop-up will open at DeliPark Mall in Medan, coinciding with the Independence Day celebrations. Covering 640 square meters, the event has attracted 15,000 visitors in a single day. 

Immersive Experiences and Interactive Zones at OH!SOME Pop-Up Series

OH!SOME, a new retail brand, launched the “Meet my OH!SOME day!” pop-up series in Jakarta, Surabaya, and Medan. The series offers consumers immersive experiences that showcase the brand’s philosophy and styles.

The pop-up series features eight interactive zones that highlight OH!SOME’s diverse and unique charm. The journey begins at the tech-inspired OH!SOME Planet, where visitors can embark on a magical exploration through rings and interactive buttons. The Home Lab replicates the cozy family of the Stitch animation with playful decor and themed colors, making consumers feel the comfort and warmth of home.

The OH!SOME pop-up store stands out for their interactivity and artistic elements. Many Medan residents participated in the Stationery Kaleidoscope quick-reflex challenge, the Scent Lab’s strength hammer, and the Trendy Toy Station’s slot machine. The AI Photo Area and other photo spots provided fun experiences, allowing visitors to capture and share memories on social media.

Strong Consumer Response and Online Engagement

Since the launch of the “Meet my OH!SOME day!” series, the pop-up event have been warmly received by consumers. In Jakarta, participation exceeded 100 thousand, while in Surabaya, it surpassed 50 thousand. On the first day in Medan, participation reached a record high of 15 thousand.

OH!SOME’s online presence is equally popular, with nearly six hours of daily live streaming on TikTok. A fan of Disney merchandise remarked, “It’s not convenient to carry a bunch of plush toys when going out with kids, but my child loves them. So, I ordered from OH!SOME’s TikTok live stream—it was very convenient and easy to do.”

Promoting a Joyful Lifestyle Through One-Stop Shopping

Since its launching, OH!SOME has aimed to be a guardian of happiness for global consumers. As the brand representative stated at the brand launch event, “OH!SOME believes that living happily is the best meaning of life. We respect and fulfill every joy need, striving to help each consumer find their happiness at OH!SOME.”

As the Medan pop-up nears its conclusion, OH!SOME’s first offline pop-up tour is coming to an end. The brand is actively planning more exciting online and offline events to bring the convenience and joy of one-stop shopping to more people in Indonesia.