On August 1, the innovative one-stop retail brand OH!SOME was launched along with the first series of pop-up events. The first stop of “Meet my OH!SOME day!” pop-up event is held at Summarecon Mall Kelapa Gading in Jakarta, lasting from August 1 to August 4. The event features five themed interactive zones inspired by classic Disney characters. giving out large pockets of gifts. Over 20000 participants have joined the event at the first day, establishing OH!SOME’s pop-up as Jakarta’s new popular spot.

Crowds at “Meet my OH!SOME day!” Pop-Up Event

Since late July, OH!SOME’s brand launch has generated widespread anticipation, such as  large 3D videos displayed throughout Jakarta and the following events. “Meet my OH!SOME day!” pop-up store, covering nearly 500 square meters, features eight interactive zones with innovative giant installations, high-tech interactive booths, and joyful atmosphere. Some consumers stated that they better understand “one-stop” and “trendy lifestyle”, which are keywords of OH!SOME, by highly engaged in this event.

OH!SOME presents numerous surprises, collaborating with Disney to convey the brand’s philosophy of happiness. At the Home Lab, consumers are able to win different prizes through the Stitch planet toss. The AI photo booth can instantly transformed photos, which has attracted many influencers, including Jennifer Christie and Gabriel Phrince.

Influencers and Consumers Taking Photos at spot

One consumer expressed her delight, saying, “I’m so happy! It’s rare to see such a large-scale pop-up store with so interesting activities. After completing the activities, I even got a bag as prize. I will definitely keep visiting OH!SOME with it.”

Reportedly, OH!SOME has distributed over 20,000 gifts and coupons at the event, celebrating the brand’s launch with the community.

OH!SOME STARTS HERE: Embarking on a Vibrant New Lifestyle

OH!SOME’s physical stores and online platforms also start business. Over 30 physical stores are set up in more than ten cities in Indonesia. The first store, spanning 3,000 square meters at Central Park Mall, contains over 10,000 items across 15 categories, including cosmetic, household goods, food, trendy toys, and consumer electronics, with more than 50 proprietary products.

Since its launch, OH!SOME has sparked a new trend in Jakarta and Indonesia, offering a unique and immersive shopping experience through global products and versatile shopping environments. The brand plans to continuously seek collaborations with well-known brands to explore frontiers in retail.

Following the first pop-up event in Jakarta, OH!SOME will bring the fresh experience to Surabaya on August 10-11 and Medan on August 17-18, providing consumers with the  ongoing unique and joyful experience!